Every holiday season, there is always one thing that sends people in attendance.
Shake me elmo. Furby. The Stanley Cup. Labor.
This year, the Bearista mug for Starbucks ‘Starbucks’ – a wide-eyed, baanie-wearing, tumbler made of molded glass turned coffee went on a treasure hunt.
The 20 clear frosted mug, which hit Starbucks stores on November 6, features a bright green straw and a lid that doubles as a small green hat, making it look like the bear is wearing the chain’s signature color. Starbucks first debuted BeBerista’s cold cup on Instagram a day ago, and soon, fans and trinket collectors lost their collective minds.
By the time many customers showed up early in the morning to score one, however, Bearista was already gone. Reports quickly flooded Tiktok and Reddit with news that only a few dashes were available, and the workers allegedly sold them out before opening hours.
“I was threatened and rushed to Starbucks over a glass virus,” tiktokker tupta revealed in a video of their shop at the store.
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So, yes, the bear is quite adorable. But it also shines with a level of drama usually reserved for limited sneaker discounts and taylor swift concert tickets. On eBay, resale listings for the bear have prices as high as $600, with one selling for $399.99.
Perhaps part of Bearista’s appeal lies in its simplicity: Giving joy to the road. In a world that still feels uncertain – where topics are heavy again everything Costs more – a $30 clay mug seems like a safe option. Psychologists call it a version of the “Lipstick Effect”: When times are tough, people seek a little comfort to lift their spirits. Berita doesn’t promise to change your life; It just promises to make your morning coffee a little pickier. And sometimes, enough is enough.
And while the frustration is understandable, it’s worth remembering that baristas shouldn’t be the villains of this story. After all, they don’t decide how many bears are sent to each store. Starbucks learned the product – a marketing move that sought fuel while leaving customers and employees frustrated.
Starbucks, for its part, acknowledged the frenzy, telling people on November 6 that demand for Bealetista cups “exceeded expectations.”
“Besides sending more Bearista mugs to coffeehouses it’s almost another sale this holiday season,” said a lottery spokesperson, “the Bearista mug and other items sold out quickly.”
The company apologized for the disappointment and promised “happy sales” along the way.
Until then, caffeine lovers and collectors will have to continue with the refreshingly refreshing pages, to trust To get the price down — or settle for Starbucks’ new Hello Kitty Holiday collection.
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