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Tiktok does not disclose aggregated sales statistics, but the price and sales volume of individual products are visible in the app. Based on that data, the analytics firm ecotik estimates that the tiktok shop sold $19 billion of products worldwide from July to September of this year. The United States, its largest market, accounts for $4 billion to $4.5 billion in sales, an increase of about 125 percent compared to the second quarter of 2025.
To put those numbers in perspective, consider that the TikTok store is now on par with eBay, which saw $20.1 billion in gross sales last quarter. Tiktok Shop only launched in the US in September 2023, and eBay has been around for over 30 years. That growth rate is amazing.
“We are very focused on Tiktok from this point of view of the Tiktok Ban, and we have almost forgotten that the share of the Tiktok store in US Ecommerce just continues to grow slowly,” said Juozas Kaziukėnas, an independent ecommerce analyst.
What you see is what you get
The Tiktok store has broken into the most crowded e-commerce space in the US by organizing at the height of the age: Show, don’t tell. Creators post short videos on Tiktok trying on clothes or using home gadgets and include links to buy products on the same platform. It creates a more direct experience for consumers, who see real people testing products instead of requiring written reviews on written sites in traditional Ecommerce sites.
Ivy Yang, the founder of Wavelet Strategy, social strategy forecasting, says that he recently bought a vacuum – which removes the vacuum from Amazon shortly after Tiktok Shop Video with the same product. He immediately saw the Tiktok store version with more features, so he ordered, tried, and returned that one to Amazon. For him, that’s the appeal of buying Tiktok. Yang explains: “I need to see how it works in practice.
In theory, that’s what makes pet shopping so popular, at least in China, because now pet owners can pull out products on camera in real time, and there’s little editing involved. In recent years, organic shopping has redefined how people shop in China and has become one of BURECEENT’s main pillars. But despite how hard tiktok has tried, it has not been able to replicate this success in the US. Kaziukėnas says Tiktok Shop’s performance may still fall short of Bettance’s expectations, especially when it comes to buying pets.
